BARBARA DIBUÉ
Red Ribbon Strategy

After studying Communication Sciences, Barbara went straight into advertising. She worked in some of the largest international advertising agencies, spending 11 years at Young & Rubicam, New York and 13 years as International Creative Director at Grey Worldwide /Düsseldorf. She received a degree in Systemic Coaching and is founder of the Red Ribbon Career Company/ Düsseldorf. She counsels and trains managers and executives in all lines of business. Barbara is Associate Professor at the Euro Business College/ Düsseldorf.She also lectures at the University of Applied Sciences, Düsseldorf.

„ In countless presentations I witnessed how dry facts can become exciting and inspiring when they are „wrapped“ effectively. How the audience loves to be wowed. How a surprising HOW creates admiration for the WHAT –and also for the presenter himself.

But quite often it broke my heart when I had to watch how a good concept or a great idea fails to make an impression cause the presenter didn´t know how to stir up excitement. How just delivering the facts isn´t enough and often leaves the audience unimpressed cause the presenter lacks emotions. If the presenter fails to express his or her own enthusiasm about the content, the audience won´t be enthusiastic either. And that is very sad. Sad for the idea. Sad for the time and money spent. And tragic for the opportunity missed.

To empower people to take advantage of these opportunities and exploit those chances with a creative and inspirational presentation, that´s what impactRED is all about.“
(Barbara Dibué)